Which Nicotine Pouch Should You Pick? (2026 UK Guide)

Pouches blew up fast. Tiny white sachets that pack a real nicotine kick under your lip, no flame, no battery, no cloud. Walk into any shop or fire up an online store and the shelf hits you like a wall: dozens of tins, milligram numbers running from a polite 4 to a frankly mental 50-plus, brand logos shouting for your wallet. If you have ever stood there scratching your head wondering which nicotine pouch you should pick, welcome to the club. This guide cuts the fluff and gets you to the right tin, fast.

We are doing this in a straight line. Strength first, because that is the decision that makes or breaks the whole experience. Then format and moisture, then flavour, then a quick tour of the brands you will actually see in UK stores. By the end you should be able to point at one tin, slap it on the counter, and know it is going to land right. Browse the full nicotine pouches range while you read and you can match the words to real tins.

What a pouch actually is

Quick sanity check first, because plenty of people buy these with the wrong picture in their head. A nicotine pouch is a small soft sachet roughly the size of a folded teabag. You tuck it under your top lip, against the gum, and leave it there. No flame, no inhaling, no battery to charge, no coil to swap. You place it. You forget about it. Twenty to sixty minutes later you bin it.

Inside that little white sachet sits nicotine, a plant-based fibre that gives the pouch its shape, a flavouring, a sweetener and a pH adjuster that helps the nicotine release at a steady pace. The one thing not in there is tobacco. Zero. None. This is the bit people get wrong constantly, so it is worth nailing down.

Pouches are not snus. Snus is a Swedish oral product made with real ground tobacco leaf and the sale of it is banned in the UK. Modern nicotine pouches use plant fibre instead and that is exactly why they are legal on British shelves. Under your lip they look almost identical. Under a microscope they could not be more different. One is a tobacco product. The other is a tobacco-free nicotine delivery system, full stop.

Because nothing burns and nothing heats up, you produce no smoke and no vapour. Nothing leaves your mouth. Sit in a meeting, on a packed train, in a cinema, at a dinner table, and the person next to you has no clue. That is the trick pouches pull that vaping can never quite match. Total stealth mode.

One thing worth being straight about. Pouches are an 18+ product, and that age limit is being hardened into formal law in the UK under the Tobacco and Vapes Act, with the restriction phased in across 2026 and 2027. Any reputable retailer treats these as a strictly adult category already and you should expect age verification at checkout. Nothing in this guide is aimed at anyone under 18, and nothing here suggests you should start using nicotine if you do not already.

Plain talk on health, too. Tobacco-free is a statement about the product, not your body. Nicotine is addictive however you take it in. This guide will help you pick a pouch you actually enjoy. It will not pretend any pouch is safe, healthy or harmless, because that claim does not exist.

Step 1: Lock in your strength

If you only get one thing right today, get this one. Strength is the dial that decides whether a pouch hits sweet or hits like a sledgehammer to the skull. It is also the dial beginners crank too high, every single time. The instinct to grab the strongest tin on the shelf because it will "definitely work" has wrecked more first sessions than any flavour ever has.

The number on the tin is milligrams of nicotine per pouch. You will see a huge spread on UK shelves. Gentle stuff at 4 to 6mg. Everyday workhorses at 6 to 10mg. Stronger options climbing through the teens. Then the proper big-battery tier above 16mg, peaking at 50mg-plus on tins like Pablo and ICEBERG. Those numbers are not on the same planet. A 6mg pouch and a 50mg pouch are two completely different experiences sharing a category name.

Heads up on a sneaky detail. Milligrams measure what is in the pouch, not what your body soaks up or how fierce the hit feels. Absorption depends on moisture, pH, formulation and how long you keep it under your lip. Two pouches printed at the same mg can land totally differently, and a smartly built lower-strength pouch can punch harder than a lazy higher-strength one. Treat the number as a ballpark, not a promise.

Finding your level without face-planting

Start lower than your ego is telling you to. Even if you smoke a pack a day or vape heavy, oral absorption through the gum behaves differently and it will sneak up on you. You can always step up. Climbing down from a tin that is far too strong, while the room spins, is the rough way to learn this lesson.

Switching across from another nicotine product? You can be a bit braver, but still leave headroom. Most regular users find a workhorse strength somewhere in the mid-single digits to low double digits sits right for all-day wear, with a punchier tin kept aside for specific moments. Our nicotine strength guide walks the bands in more detail if you want the full breakdown.

A trick that works: run two strengths. An everyday tin you can wear all day without it building up, plus a stronger one for the moments you genuinely want more. Beats buying one mental tin and trying to ration it.

The body talk you need to listen to

Your body sends very loud signals when a pouch is too much. Nausea. Dizziness. Hiccups. Headache. Thumping heart. Hot flushed face. A horrible burn at the gum. None of this is you doing it wrong. It is your system shouting that you took on more nicotine than it can handle.

When it happens, take the pouch out. Right now. Do not try to be a hero. Water, sit down, ride it out. Next time, drop a band or wear it for less time. The goal is comfortable, not endurance training.

Why over-buying strength burns cash

There is a money angle here too. A tin of monster-strength pouches you can only wear for ten minutes before you feel rough is a tin you will abandon. A tin at the strength you actually enjoy gets finished, gets repurchased, and becomes part of your routine. The best strength is the one that slots into your day without drama, not the biggest number on the wall.

Step 2: Format and moisture

Strength sorted. Now for how the pouch behaves in your mouth. Format is the shape. Moisture is how wet the material is. Both massively change the experience, and both get ignored by people who only shop on flavour and mg.

Slim, mini, regular

Format is the size and cut of the pouch itself. You will see three words thrown around.

Slim is long and narrow. It sits along the curve of your gum line and tends to disappear. Most people find slim the most comfortable shape for daily wear because it does not feel like a lump. If you want a pouch you can forget about, start here.

Mini is smaller and more compact. Takes up less space, the most discreet shape of the three, and a popular pick for people new to pouches or anyone who finds standard sizes intrusive. Minis sometimes carry a slightly softer release simply because there is less material doing the work.

Regular or standard is the chunkier one. It fills more of the space under the lip and feels more present, which some experienced users actively want because it gives a more obvious sensation. New users often find regular too much, too soon.

No correct answer. Mouth shapes differ, preferences differ. Slim is the safe default. Try mini if you want more stealth, try regular if you want more presence. No prize for tolerating a shape you do not like.

Dry, moist, and the bit in between

This is the variable people skip when shopping and then complain about when the tin arrives. Moisture controls two things: how fast the pouch releases its flavour and nicotine, and how much liquid pools in your mouth.

Moist pouches go off like a starter pistol. Flavour arrives quick, nicotine release is brisk, the whole thing feels lively and immediate. Trade-off is more drip — that gentle trickle of flavoured liquid you swallow as the pouch works. Some lads love it because it feels engaged and active. Others find it a faff, especially when trying to stay subtle.

Dry pouches do the opposite. ZYN is the obvious reference. They feel notably drier, produce way less drip, and release slowly and evenly. Cleaner for long wear, easier to ignore, harder for anyone to spot. Trade-off is that the opening hit is softer and slower, which can feel underwhelming if you were expecting an instant blast.

Plenty of pouches sit in the middle with moderate release and manageable drip, and for many users that mid-zone is exactly right. Unsure? Mid-moisture is the safe bet. Know you want fast and vivid? Go moist. Know you want slow and quiet? Go dry.

Important: moisture and strength interact. A moist tin at 10mg can feel punchier and faster than a dry tin at 10mg. So when a mate recommends a strength but you grab a different moisture level, your experience may not match theirs. Worth remembering when you compare tins by numbers alone.

Step 3: The flavour playground

Now for the fun bit. Flavour is where personal taste rules everything and there is no wrong answer, only your answer. That said, the shelf breaks down into a few clear families, and knowing the map saves you buying six bad tins before you find a banger.

Mint and menthol

Mint runs the pouch world for a reason. Cool, clean, pairs naturally with the tingle the pouch produces, and the cooling sensation makes a strength feel sharper and more satisfying. Within mint there is a whole spectrum — soft spearmint at the mellow end, sharper peppermint in the middle, full icy menthol or "cool" variants at the top that deliver a genuine arctic blast. If you have zero idea where to start, a regular-strength mint almost never lets you down. Watch the intensity though, because heavy menthol can be a lot if you were expecting something laid back.

Fruit and ice

Fruit is the family that exploded. Berry blends are everywhere, from sweet strawberry and raspberry to deep blackcurrant and mixed-berry mashups. Citrus brings the zing — lemon, lime, grapefruit, orange. Tropical wing covers mango, pineapple, passion fruit, the sweeter and more indulgent end. Loads of fruit pouches layer in a cooling kick on top, giving you that fruit-and-ice combo that has become one of the most popular styles going. If straight mint feels too clinical, fruit-and-ice is the natural sidestep.

Coffee, spice, the weird stuff

Past mint and fruit lies a smaller, more devoted world. Coffee pouches try to nail that warm roasted character and pair brilliantly with a morning routine. You will spot spiced, dessert-style, cola, liquorice and herbal options too. These are acquired tastes and they tend to be repeat buys for people who specifically love them rather than crowd-pleasers. Bored of mint and fruit? This is your playground.

Sweetness and cooling: the hidden dials

Two dials run under every flavour: how sweet it is, and how much cooling it carries. Two strawberry pouches from different brands can taste totally different because one is candy-sweet and the other is tart and natural, and because one drops a frost bomb while the other stays warm. If a flavour family did not click for you, the culprit is usually one of these dials, not the fruit itself. Someone who "hates mint" often just hates heavy cooling and would happily wear a soft spearmint.

How to actually pick a flavour

Truth is you will not know what you love until you try a few. Two sensible plays though. Start with flavour families you already enjoy elsewhere — like minty gum, start with mint; reach for fruit sweets, start with berry or tropical. And buy small while you experiment rather than committing to a multi-tin haul of a flavour you have never tasted. Once you have two or three winners you can stock up properly. Flavour fatigue is real too, so keep a small rotation rather than wearing the same taste forever. Browse the full nicotine pouches range to see the families side by side.

Step 4: The brands you will actually see

Strength, format, moisture and flavour narrow things down hard. At some point though you are picking a specific tin from a specific brand, and brands have real personalities. Here is the honest tour of the names you will see most in the UK and what each is known for. None of this is a winner-takes-all endorsement — it is a map so you can land in the part of the shelf that fits you.

Nordic Spirit

One of the most visible names in the UK and a default rec for newcomers. Reputation built on being approachable: clean rounded flavours, slick packaging, strengths that lean toward the comfortable everyday end rather than the extreme. The classic mint and the popular fruit options are dependable and easy to wear all day. Want a brand that is easy to find, easy to enjoy, and unlikely to floor you? Start here. Full Nordic Spirit review goes deeper. Position: dependable mainstream, beginner-friendly, hard to mess up.

Velo

Another heavyweight, with one of the widest ranges going. Velo's strength is variety — a big spread of strengths and a fat catalogue of flavours, so it is a brand you can grow with rather than outgrow. Loads of people start on a milder Velo and gradually climb the range as preferences settle. Flavour line-up covers all the standards plus some more interesting picks. The Velo review breaks it down. Position: accessible mainstream, options from genuinely mild up to assertive.

ZYN

Almost iconic in the dry-pouch world. ZYN tins are known for being notably dry in the mouth, producing barely any drip, and delivering a clean gradual fuss-free experience. For users who want stealth and comfort above everything, ZYN is often the answer. Flavour set leans clean and classic rather than wild. Brand built around one specific philosophy and it delivers it consistently. Our ZYN review covers the experience and range. Position: dry, low-drip specialist, broadly mild to moderate in feel.

ICEBERG

Different planet. ICEBERG is built around intensity — both in cooling and in strength. Widely known for strong and extra-strong pouches with a fierce icy character, and it has a loyal following among experienced users who find mainstream stuff underwhelming. Absolutely not a beginner brand. If you have built tolerance and you want a pouch with real presence and a frosty kick that wakes you up, ICEBERG delivers it consistently. The ICEBERG nicotine pouches review covers it. Position: strong, icy, experienced-user territory.

Killa

Killa leans hard into the strong end and wears it like a badge. Known for high-strength, intensely flavoured pouches around the 16mg mark with bold pronounced taste profiles. Like ICEBERG it appeals mainly to seasoned users chasing a substantial hit. Flavours are punchy rather than subtle, matching the brand vibe. Beginners should treat Killa with the same respect as any heavy tin — the strength is real and all the warning signs of too much nicotine still apply. Position: bold, high-strength, firmly for the experienced.

Pablo

Pablo has near-legendary status in the strong-pouch scene, mentioned in the same breath as the most intense products on Earth. Associated with strengths of 50mg-plus and a heavy-hitting experience that has made it notorious among enthusiasts. About as far from a beginner product as the category goes. For a small group of very high-tolerance veterans, Pablo is the benchmark. For everyone else, it is a story waiting to happen. If you do not already know for certain you can handle extreme strengths, this is not where you start. Position: extreme, expert-only, handle with care.

Reading the brand map

Plot them on a line. Mild and beginner-friendly end: Nordic Spirit and the lighter reaches of Velo and ZYN. Middle: Velo and ZYN's moderate options. Strong and experienced-only end: ICEBERG, Killa, Pablo. Where you fit on that line is decided by the strength call you made back in Step 1. Pick a brand whose centre of gravity matches your comfortable strength and you will have a way better time than if you buy a famous heavyweight on reputation alone.

Match a pouch to you: quick scenarios

Theory is fine but most people just want to be told what fits their life. Find the line below that sounds most like you and use it as a starting point.

"Never had a pouch before"

Start mellow on every dial. Lower strength, slim or mini format, mid or dry moisture, simple mint or mild fruit flavour, mainstream brand. Wear it for a shorter session at first. Aim for a calm pleasant first hit that leaves you curious for more, not one that puts you off forever. You can always step up. You cannot un-feel a dizzy first attempt.

"I need total stealth at work"

Discretion is the home turf, but some picks are more invisible than others. Mini format so there is little visible bulge. Dry low-drip pouch so you are not constantly swallowing. Clean flavour that will not have you making faces in a meeting. ZYN-style dry brands win this category. Done right, nobody clocks a thing.

"Mild pouches do nothing for me"

You are who the strong brands exist for. Move up the strength scale deliberately, consider a moist pouch for a faster more pronounced release, and look at ICEBERG, Killa or Pablo. Respect the warning signs though — tolerance is real but so is overdoing it. Step up gradually rather than leaping straight to the 50mg shelf.

"Flavour first, strength second"

Let flavour lead the whole call. Explore fruit-and-ice and the bolder more vivid ranges, pick a moisture level on the moister side because moist pouches release flavour faster and more intensely, and keep strength wherever you already know is comfortable. Build a small rotation so the taste stays exciting rather than wearing thin.

"Coming over from vaping"

You have a reasonable sense of your nicotine appetite, which helps, but oral absorption feels different from inhaling so start one notch below where your instinct points. Slim format, a flavour family you already love from e-liquids, and give yourself a week or two to recalibrate. The release with a pouch is slower and steadier than a vape hit, so do not panic if the first few feel underwhelming. Mechanics are covered in how to use nicotine pouches.

"Just one tin that works every day"

Mid-single-digit to low-double-digit strength, slim format, balanced moisture, reliable mint or mild fruit, dependable mainstream brand. This is the combo most users drift toward once the novelty of experimenting wears off, because it slots into a normal day without fuss. In doubt, build your first tin around this profile and adjust from there.

"Just for the occasional night out"

Not everyone wears pouches all day. Some lads want one for a specific moment — a night out, a long drive, a stretch where smoking or vaping is off the table. If that is you, you can afford a slightly more characterful pick because you are not wearing it constantly. A flavour you genuinely love matters more here than all-day neutrality. Keep the strength sensible though, because occasional use does not build tolerance the way daily use does and a strong pouch hits harder on a body not used to it.

Using a pouch properly

Picking right is half the job. Using it right is the rest. Mechanics are simple but a few details matter.

Take one pouch from the tin. Place it under your top lip, press it gently into the space between lip and gum, let it settle along the gum line. You should feel it sit in place. Within a minute or two you get a tingle and the first wash of flavour as the pouch fires up. That tingle is normal, especially with stronger or mintier tins, and it eases off after the first few minutes as your mouth adjusts.

Once it is in, leave it alone. No chewing, no sucking, no shifting it around. Just let it sit and do its work. Most pouches are built to be worn for twenty minutes to an hour, though it varies by product and personal preference. You will dial in your own comfortable duration fast. When the flavour and tingle fade, or when you have had enough, pull it out.

Bin used pouches responsibly. Most tins include a small compartment in the lid for exactly this purpose — handy when you are out and about. Never swallow a pouch. Keep tins well out of reach of kids and pets because the nicotine content makes them genuinely dangerous to anyone they are not meant for. Full walk-through in our guide to how to use nicotine pouches.

Mistakes that ruin pouches

Most bad pouch experiences trace back to a handful of avoidable errors. Dodge these and you are most of the way home.

Buying way too strong, way too fast. Repeating because it matters. The strongest pouch is not the best pouch. It is just the strongest. Starting at the top is the fastest route to nausea and a tin you abandon. Start lower, climb only if you actually need to.

Ignoring moisture. Loads of people shop on strength and flavour alone, then wonder why a pouch either drips more than they expected or feels softer than the number suggested. Moisture is doing its job. Decide whether you want fast and lively or slow and dry, and buy that.

Bulk-buying a flavour you have never tasted. Flavour is intensely personal and what reads delicious on a label can land dead in your mouth. Buy small while you explore. Stock up only after you have actually tasted something you love.

Picking a brand on reputation, not fit. The famous heavy-hitter brands have mystique and it is tempting to grab one to feel like a proper enthusiast. But if your comfortable strength is mild, an extreme brand will just make you ill. Match the brand to your strength, not the other way around.

Pushing through the warning signs. Nausea, dizziness, hiccups, headache, shaky hands — that is not a level to grind through. Take it out. Water. Step down next time. Treating nicotine discomfort as a challenge is exactly the wrong instinct.

Wearing a pouch way past its useful life. Leaving one in long after the flavour is gone means more nicotine exposure and gum irritation for zero reward. Pull it when it is spent. More time in does not equal more pleasure.

Assuming same mg means same experience. It does not, because moisture, pH and format all change how a milligram figure lands. If a mate swears by a particular strength, that is a starting point not a guarantee. Each new product on its own terms, especially when crossing between brands.

Quick picks by user type

Pulling everything into one place. These are launchpads, not the only right answer — your own experimenting will refine them.

Complete beginner: low-strength, slim or mini, clean mint or mild fruit, dry or balanced moisture, mainstream brand. Forgiving and unlikely to floor you.

Stealth-first wearer: mini format, dry low-drip pouch, subtle flavour. The combo that lets you wear one through a meeting or a flight totally invisible.

Flavour chaser: moister pouch, fruit-and-ice or bold-flavour families, at your already-comfortable strength, kept as a small rotation so the taste stays alive.

Experienced high-tolerance user: stronger pouch, possibly moist for fast release, from one of the intensity-focused brands. Stepped up to deliberately, not leapt at.

Everyday all-rounder: mid-strength slim, reliable mint or mild fruit, balanced moisture, dependable mainstream brand. The quiet workhorse most long-term users settle on.

Whichever profile fits you, the full lineup is on our nicotine pouches page and across the wider store. Start from the recommendation closest to you, then change one variable at a time until you have a tin you genuinely look forward to popping in.

FAQ

Which strength should I start on?

Lower than you think. Oral absorption feels different from inhaling and it is easy to underestimate. Heavy nicotine user from other products? You can go a bit higher, but still leave a margin. Stepping up later is easy. Coming down from a tin that flattens you is the hard way to learn. The nicotine strength guide walks the bands in detail.

Are pouches the same as snus?

No. Snus contains real tobacco and is illegal to sell in the UK. Nicotine pouches are totally tobacco-free, built from nicotine, plant fibre and flavouring, which is exactly why they are legal here. They look similar under the lip but they are fundamentally different products.

What does dry vs moist actually mean for me?

Moisture affects how fast the pouch releases and how much liquid pools in your mouth. Moist pouches release flavour and nicotine quickly with more drip — lively and immediate. Dry pouches release slowly and evenly with barely any drip — cleaner and more discreet. Pick speed and liveliness, or comfort and low mess.

How many pouches in a tin and what do they cost?

Typical tin holds around twenty pouches, though it varies. Prices change and differ between retailers, but a single tin commonly sits roughly in the three-to-six-pound range. Always check the current price at the till.

Best brand for beginners?

Mainstream brands built around comfortable everyday strengths and clean flavours. Nordic Spirit is the classic example, and the lighter reaches of Velo and ZYN also suit newcomers well. Avoid ICEBERG, Killa and Pablo until you have built a real tolerance, because those tins are aimed at experienced users.

Why does a pouch tingle or burn when I put it in?

Mild tingle is normal — that is the pouch firing up, especially with mintier or stronger tins. It eases within the first few minutes. A genuinely painful burn though is a sign the pouch is too strong for you or has been parked in one spot too long. Painful, not tingly? Pull it and step down a band next time.

How long should I keep one in?

Twenty minutes to an hour for most pouches, though it varies by product and preference. Solid rule: pull it once the flavour and tingle have faded. Leaving it in longer brings no real benefit and just risks gum irritation.

What do I do if a pouch makes me feel rough?

Take it out straight away. Nausea, dizziness, hiccups, headache, racing heart — those are signs you took on more nicotine than you can handle. Water, sit down, ride it out. Next time, lower strength or shorter wear. Do not push through.

Can people tell I have one in?

Generally not, which is a huge part of why pouches blew up. No smoke, no vapour, nothing leaves your mouth, nothing for anyone to notice. Pouch sits discreetly under your top lip. Want maximum invisibility? Mini format plus a low-drip dry pouch — barely a bulge and no constant swallowing.

Still cannot decide — what is the single safest first pick?

One fail-safe combo: lower-to-mid strength, slim format, clean mint flavour, balanced or dry moisture, dependable mainstream brand. Comfortable, broadly likeable, forgiving, and it gives you a baseline to adjust from. Live with that for a week or two and you will know exactly which dial — strength, flavour or moisture — you want to twist next. Browse the nicotine pouches page or the wider store to get cracking.

Right, enough reading. You know the playbook now. Strength locked in, format and moisture dialled, flavour family picked, brand matched to your tolerance. Hit the nicotine pouches range, grab one tin to start, wear it, learn from it, then come back and adjust. The good pouch is the one you actually enjoy, not the one with the biggest number on the lid. Daily your routine the smart way.

Vape Daily sells to over-18s only. Nicotine is an addictive substance. This article is general information, not health or medical advice. Prices are approximate and vary by retailer.

Frequently asked questions

Which nicotine pouch strength should a beginner start on in the UK?

Start lower than your ego is telling you to — somewhere in the 4 to 6mg gentle band, or up to 6 to 10mg if you already use other nicotine products. Oral absorption through the gum sneaks up faster than people expect, and stepping up later is easy. Climbing down from a 16mg-plus tin while the room spins is the hard way to learn the lesson.

Are nicotine pouches the same as snus?

No. Snus contains real ground tobacco leaf and the sale of it is banned in the UK. Nicotine pouches are completely tobacco-free, built from nicotine, plant-based fibre, flavouring, a sweetener and a pH adjuster — which is exactly why they are legal on British shelves. They look similar tucked under the lip but they are fundamentally different products.

What is the difference between dry and moist nicotine pouches?

Moisture controls how fast the pouch releases flavour and nicotine, and how much liquid pools in your mouth. Moist pouches fire off quick with a lively hit and more drip, while dry pouches — ZYN being the classic example — release slowly with barely any drip and stay cleaner for long, discreet wear. Pick speed and intensity, or comfort and stealth.

Which nicotine pouch brand is best for stealth at work?

Reach for a mini-format, dry, low-drip pouch in a clean flavour — ZYN-style brands win this category outright. Mini shape means almost no visible bulge under your top lip, and a dry pouch means you are not constantly swallowing drip during meetings. No smoke, no vapour, nothing leaves your mouth, so done right nobody clocks a thing.

What does the mg number on a nicotine pouch tin actually mean?

The mg figure is milligrams of nicotine inside the pouch, not what your body absorbs or how hard the hit feels. Absorption depends on moisture, pH, formulation and how long you keep it under your lip, so a smartly built 6mg pouch can punch harder than a lazy 10mg one. Treat the number as a ballpark, not a promise — especially when comparing brands.

How long should you keep a nicotine pouch under your lip?

Most pouches are designed for twenty minutes to an hour, though it varies by product and personal preference. The solid rule is to pull it once the flavour and tingle have faded — leaving it in longer brings no extra benefit and just risks gum irritation. No chewing, no sucking, no shifting it around while it works.

Which UK nicotine pouch brands are strongest and which are mildest?

Mainstream and beginner-friendly: Nordic Spirit, plus the lighter reaches of Velo and ZYN. The strong, experienced-only end is ICEBERG, Killa and Pablo, with Pablo notorious for 50mg-plus tins. Match the brand's centre of gravity to your comfortable strength rather than buying a famous heavyweight on reputation — that is how first sessions get wrecked.

What should I do if a nicotine pouch makes me feel sick or dizzy?

Take the pouch out straight away — do not try to be a hero. Nausea, dizziness, hiccups, headache, a thumping heart or hot flushed face all mean you took on more nicotine than your system can handle. Drink water, sit down, ride it out, then drop a strength band or wear it for less time on the next session.